MARKETING TRANSLATION

In today’s highly competitive global economy, commercial participation in the international marketplace is almost unavoidable. Part of the key to being successful in a multicultural environment is achieving the communication necessary, and Access Translation Services can help you with that. Our quality and accurate translations provide you entry into that language’s market and give you a connection with that target audience, thus enabling you to compete effectively.

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Marketing Translation Services

A mistranslation can be amusing, nonsensical, offensive, counter-productive, or even disastrous. Some classic examples are:

  • The Coors slogan (“Turn It Loose”) which in Spanish came out as “Suffer from Diarrhea”

  • The Scandinavian version of an American ad for the Electrolux vacuum which read “Nothing Sucks like an Electrolux”

  • Automobile names such as “Nova” which in Spanish means “it doesn’t go,” and the Ford “Pinto” which in Brazil refers to male genitalia

Working with our professional translators at Access Translation Services will help you be sure to avoid such embarrassing mistakes. Take advantage of our more than 25 years of experience to get your message across to your target audience.

Marketing Translation Services

Marketing Localization

It is not enough simply to translate your existing advertising materials into another language to make them effective. They must be adapted to be culturally relevant and acceptable.

Access Translation Services will help you determine just the right version of a language to use in the specific market you are targeting. For example, while there is a version of Spanish, which is considered “standard,” that is, generally understandable to all native speakers of Spanish, there are also several dialects specific to certain areas and countries. Adapting marketing materials to those dialects with their particular nuances and vocabulary makes your products more accessible to that audience. Our experts can assist you in making these adjustments, including for the U.S.-Hispanic market.

Marketing and Our Commitment to Excellence

The carefully selected translation team for your projects will be assigned according to their expertise and experience in your industry, and they will always be translating into their native language. Supervised by a senior project manager, they will follow our four-step process for quality control:

TRANSLATE ↔ EDIT ↔ PROOFREAD ↔ REVIEW

Each step is performed by native speakers and guarantees a critically-overseen and accurate translation. Quality control is a crucial element of our services. Because of this focus on quality, we will not commit to delivering a project by or on a certain date if we do feel we can only comply with that date by giving up quality. If we do, however, commit to a specific deadline, we will do everything possible to meet it.

Our emphasis is on the accuracy and timeliness of your translations along with a sincere commitment to client services, and our rates are competitive and reasonable. Three particular facets define our translations: reliability, legibility, and appearance. This conscientious attention to detail ultimately results in a publication-grade translation that best serves your professional interests.

Confidentiality

We will treat your information with the utmost confidentiality and will gladly sign a non-disclosure agreement upon request. Your information will always be safe with us.

Clients We Serve

What Our Clients Are Saying

“Your team not only met deadlines for hundreds of pages of translation, but often sent us material early. … your rates are extremely competitive, the quality of your work is excellent and your cooperative efforts and reliability superlative.”
Cooperative efforts and reliability superlative . . ., Jon L
“Access Translation Services has been extremely helpful in guiding us through these translations and has always given us exceptional service. I must be honest and admit that we have put some very tight time constraints on our translations, but they always manage to get the job done …”
Extremely helpful ... exceptional service ... . . . , Gwen E .
“Access Translation Services did an outstanding job. They provided a superior service at a reasonable price, and we would have no hesitation in recommending their services.”
A superior service at a reasonable price . . . , Doug M.
“When I receive an estimate of four to five days for translating an instruction manual into two foreign languages, I am very pleased, of course. When the job is actually completed in only three days, I am amazed. Here’s to you. Keep up the good work.”
Here's to you. Keep up the good work . . . , Brent M.
“As our two countries increase their knowledge and understanding of each other, it will be no doubt be due in large part to many “citizen diplomats” like yourself who contributed to the exchange.”
'citizen diplomats' like yourself ..., Mary B.
“Your personal attention to our needs has been invaluable to us. You have been very prompt in delivering translations before the required date, and the accuracy of the text is always very dependable.”
Your personal attention to our needs has been invaluable ..., James G.
“The challenge of this project is to translate a rather technical document into language … which may be easily understood by the average reader. ACCESS has helped us to meet that challenge. The work was handled in a professional and timely manner, with the highest degree of accuracy and customer satisfaction experienced in the three years we have engaged in this annual project.”
Heartfelt appreciation for all you have done ..., Nan B.
“We selected ACCESS for its translation services based on the outstanding reputation. We found them to be professional, efficient and courteous.”
...We selected ACCESS ... based on its outstanding . . ., Ben E.
“Your accuracy and efficiency were superb. You were friendly, professional and punctual, and it was a pleasure to work with you.”
... accuracy and efficiency ... superb ..., Frances G.
“ACCESS was not only excellent in their technical analysis but in their willingness to be of assistance to explain the various nuances that differentiate English from Italian. I would recommend ACCESS to anyone seeking translation services. I am sure that their thoroughness and promptness will be extended to all for whom they are retained …”
...thoroughness and promptness ..., Robert V.
“Thanks to your expertise and services, we have been able to supply our clients with accurate translations on time and within budget. Thank you again for your high-quality service, hard work and dedication.”
... high-quality service, hard work and dedication... , Diane D.

Contact Us for Translation Services

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Marketing Translation Services

Access Translation Services

1453 Woodgate Way, Tallahassee, FL 32308 USA

Phone: (850) 385-5374

Web: www.accesstranslation.com

Marketing Translation Services